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Manager, Consumer PR

Job ID R101507 Updated date 10/09/2020 Location Toronto, Ontario
161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

Manager, Consumer PR

Capital One is looking for an energetic, creative and results-driven communications professional with experience in driving integrated, multi-dimensional, consumer-facing programs across channels. This role will support Capital One Canada’s branded card business. This is an exciting time to join this business and make a tangible impact in telling a compelling story that raises awareness, enhances perception and drives adoption of Capital One products and services.

This position requires strong written and verbal communication skills, demonstrated experience and expertise in driving integrated, multichannel communications and a solid understanding of the Canadian media landscape. 

Job Responsibilities:

Exhibit a deep understanding of and ability to communicate the benefits, features and key insights related to branded card products and offerings

  • Work closely and engage with key stakeholders - primarily within the Brand function - to build trusted relationships 

  • Identify themes, topics and content that will resonate with target audiences and meet strategic business objectives

  • Leverage data and insights to inform narratives and influence programming

  • Contribute to the overall marketing strategy for the business

  • Understand, identify and effectively navigate potential risks and sensitivities

Lead integrated communications strategies, including paid, earned, shared and owned media

  • Build and enhance mutually beneficial relationships among target media and influencers

  • Identify news hooks and agile PR opportunities that support business objectives

  • Coordinate outreach, leveraging key contacts and managing relationships to ensure media coverage across a range of media verticals

  • Draft and lead the development of effective communications materials to include strategic plans, press releases, media alerts, remarks, social media content and other communications documents for various audiences 

  • Oversee flawless media engagement through comprehensive spokesperson prep, on the ground support, and follow-up

  • Identify and establish relationships with third-party influencers that can contribute to and amplify our content

  • Build powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels 

Partner and collaborate with Corporate Communications team members to ensure well-managed (consistent, streamlined, value-driven and strategic wherever possible and appropriate) media and influencer engagement 

  • Effectively manage agency(s) and vendors to support programming and media engagement

  • Assess risks, issues and potential communications problems and provide proactive solutions 

Embrace research, measurement and analytical thinking as a means to drive Impact 

  • Ensure all work is executed through a lens of strategic impact and measurement, leveraging the latest tools and technology to showcase how communications is driving business outcomes, brand awareness and engagement

Support Capital One enterprise communications

  • Connect the dots across Canada Card PR and the broader Corporate Communications team to drive efficiencies and create value for our business partners

  • Identify ways to enhance Capital One’s reputation, ensuring all efforts reflect and bolster the enterprise narrative 

The successful candidate will demonstrate: 

  • Proven ability to work effectively with multiple constituents, including peers, executive management, senior management, bringing simplicity to complex subject matters

  • Creative, integrative problem-solving and structured thinking

  • Strong understanding of and proven track record supporting brand PR efforts across the paid/earned/shared/owned spectrum

  • Deeply rooted understanding of the public relations industry, and related knowledge of key trade publications, genre publications, and local/national outlets

  • Role of Corporate Social Responsibility (CSR) in driving brand promise

  • Self-motivated with strong organizational skills, analytical talent and attention to detail

  • Excellent presentation and persuasion skills

  • Strong project management skills and ability to handle multiple projects simultaneously

  • Passion to work as part of a highly collaborative culture, and stay calm under intense pressure to manage rapidly changing priorities

Basic Qualifications:

  • Bachelor's degree

  • At least 7 years of public relations experience, including consumer media and influencer relations

Preferred Qualifications:

  • Bilingual (English and French) capabilities - verbal and written

  • Ability to submit 1 to 2 writing samples upon request

  • 2-3 years of digital marketing experience with a focus on content development, distribution and analytics

  • Deep understanding and expertise in building and executing integrated marketing campaigns to achieve measurable results based on business objectives

  • Experience working, partnering with and influencing multiple constituents and stakeholders (internal and external), including senior executives 

  • Combination of agency and in-house experience

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.