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Brand Associate - Social Media Manager

Job ID R83158 Updated date 09/04/2019 Location Toronto, Ontario
161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.                                               

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Brand Associate - Social Media Manager

We’re looking for a talented marketer who’ll be right at home in a dynamic environment, working with dedicated, energetic people. As a Social Media Manager on the Brand Team, you’ll be responsible for using social media as a tool to grow our brand presence in Canada and creating meaningful engagements with our followers and target audience. Specifically, you’ll be empowered to:

  • Be a subject matter expert on social media - define our channel and organic content strategy

  • Be a creative thinker who has the ability to develop engaging ongoing and  timely/reactive content 

  • Define the strategy for ‘Social Listening’, recommending where, when, and how we should engage with conversations online

  • Be the voice of our brand on social channels - respond to comments and answer questions about our company, products and services, in English and French, as well as drive positive engagement and conversation with our social community. This may include checking in on our social channels on evenings and/or weekends

  • Identify and aggregate themes, trends, and insights from social media channels, and use those to drive continuous improvements, both within the marketing team, and across the organization

  • Develop and execute a reporting cadence across our social channels  to ensure that we are continuously improving, growing and showcasing our results 

  • Be the point-of-contact for Social Media activities across the organization, liaising with other teams to represent our brand, products, and customer experience accurately

Basic Qualifications

  • A Bachelor’s degree in Business, Marketing, or a Related Field

  • 1+ years of experience in marketing strategy or similar field

  • Fluently bilingual, with particular focus on written communication skills (English and French)

  • Previous professional examples of content creation required; blogging, social copy, etc.

Preferred Qualifications

  • 2+ years of experience in managing brand conversations on social media channels (Facebook, Twitter, and Instagram)

  • 1+ year experience liaising with cross-functional teams

  • Strong ability to drive right and left brain smarts – you value creativity but you can also think strategically to action insights

  • Demonstrated track record of exceeding objectives

  • Strong analytical skills and a proven record of measuring and analyzing results

  • Excellent verbal and written communication skills 

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).