Brand Associate - Social Media ManagerApply now Job ID R83158 Updated date 09/04/2019 Location Toronto, Ontario
At Capital One, we’re building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.
Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.
We’re looking for a talented marketer who’ll be right at home in a dynamic environment, working with dedicated, energetic people. As a Social Media Manager on the Brand Team, you’ll be responsible for using social media as a tool to grow our brand presence in Canada and creating meaningful engagements with our followers and target audience. Specifically, you’ll be empowered to:
Be a subject matter expert on social media - define our channel and organic content strategy
Be a creative thinker who has the ability to develop engaging ongoing and timely/reactive content
Define the strategy for ‘Social Listening’, recommending where, when, and how we should engage with conversations online
Be the voice of our brand on social channels - respond to comments and answer questions about our company, products and services, in English and French, as well as drive positive engagement and conversation with our social community. This may include checking in on our social channels on evenings and/or weekends
Identify and aggregate themes, trends, and insights from social media channels, and use those to drive continuous improvements, both within the marketing team, and across the organization
Develop and execute a reporting cadence across our social channels to ensure that we are continuously improving, growing and showcasing our results
Be the point-of-contact for Social Media activities across the organization, liaising with other teams to represent our brand, products, and customer experience accurately
A Bachelor’s degree in Business, Marketing, or a Related Field
1+ years of experience in marketing strategy or similar field
Fluently bilingual, with particular focus on written communication skills (English and French)
Previous professional examples of content creation required; blogging, social copy, etc.
2+ years of experience in managing brand conversations on social media channels (Facebook, Twitter, and Instagram)
1+ year experience liaising with cross-functional teams
Strong ability to drive right and left brain smarts – you value creativity but you can also think strategically to action insights
Demonstrated track record of exceeding objectives
Strong analytical skills and a proven record of measuring and analyzing results
Excellent verbal and written communication skills
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).